About Us

Brand stories

Where vision meets craftsmanship.

Established in 2015, we are a premier furniture manufacturing & exporting company located in Foshan China, dedicated to crafting timeless elegance and functional excellence for discerning clients worldwide. Criella is our new brand setted up by 2025 and harmonizes artistry, innovation, and sustainability to create furnitures that resonate with sophistication and purpose.

Our collections span contemporary and minimalist furnitures, and can also customize any style of products you want. From commercial projects to private residences, our furnitures and solutions empower clients to transform spaces into inspiring environments. Beyond products, we deliver end-to-end design consultancy, empowering clients to craft cohesive, inspiring interiors.

Sustainability is woven into our DNA. From responsibly sourced materials to low-impact, non-toxic finishes, even to furniture packing materials, Criella ensures that our furnitures never compromises the planet. We partner with eco-certified suppliers and employ circular production practices, aiming to minimize waste while maximizing longevity.

We envision a world where every space becomes a testament to beauty, purpose, and harmonious coexistence with nature.

Meet the founder

Jason Lee, the founder Criella, is a steadfast follower for the bespoke furniture, with an unwavering passion for design innovation and sustainable craftsmanship.

Graduated by 2006 with the major of sales & marketing. Jason’s career began as a salesman for a local furniture store after graduation.

In 2008, Jason joined a local IKEA shop, from this famous brand he learnt more about furniture styles, showroom plannings and customer services. IKEA’s good cultures and business running way gave him lots of concept and guidlines, and this was valuable assets for his own business after 2 years.

From 2010 to 2024, this was the priod for Jason’s furniture business. He partnered with some skilled furniture craftsman and establish his furniture factory, with the brand of Maicass. During this 14 years, he met and served hundred of clients over the world, also let clients impressed by his good jobs and excellent products.

In 2025, Jason created his new brand Criella, which targets on furniture designs and bespoke, because he believes innovation changes the world, and it’s the time for him to create something special under his understanding of furnitures and supporting from clients.

Under Jason’s guidance, Criella will become a well known brand of creative furnitures. His relentless pursuit of beauty, integrity, and innovation continues to inspire a team on the furniture customizing.

How we work for you

It’s actually a team work for both of us on design and manufacturing your furnitures, this guideline will help you to know ours steps.

1. Demands

You share us in detail for what you need and make us fully get your demands on furnitures.

2. Furnitures

We will recommend you furnitures and let's discuss and finalize what you want together.

3. Sizes/colors

We will give suggestions on sizes and colors for reference and then set up the final plan

4. Renderings

We will create 3D renderings for your approval, and improve untill you satisfied with.

5. Production

We will produce all the furnitures according to your signed drawings and send you photos.

6. Shipping

After all finished products approved by you, we will prepare shipping documents and deliver.

Some customized designs for clients

At Criella, we redefine luxury living through meticulously crafted, custom-made furniture designed to reflect your unique style and elevate your space. Each piece is a fusion of artistry, functionality, and timeless elegance, tailored to your exact preferences.

From hand-selected premium materials—exotic hardwoods, fine Italian leather, and artisanal metals—to precision craftsmanship, we ensure every detail meets the highest standards of excellence. Whether you seek a modern minimalist aesthetic, classic sophistication, or avant-garde design, our team collaborates closely with you to bring your vision to life.